Product review & rating has developed into a well known feature that the majority of the successful e-commerce merchants have applied on their product details page. Main advantage of this feature is: it assures the visitors and customers that zion product reviews is not only another banal e-commerce product. People are actually speaking about it (both positive and negative) as well as their thinking is listed here!
People always leave to your competitors when your product details page can’t satisfy them by assuring them. Your products or services details page is an essential part of the site since this is the spot when your customers decide whether to add the item for the cart or even to abandon it. Hence, every effort needs to be delivered to assure the buyers the products you might be offering really are offers good bargain and value for price.
One of the strongest features within your product details page is the option to allow the customers express their opinion and experience about the product. A simple one line comment added by a happy customer can assure plenty of other visiting customers about acquiring the product.
Following are 5 strategies for making your products or services details page more efficient by encouraging customers and targeted traffic to write reviews for your products:
Tips 1 – Product Details page Design:
Your products or services details page design should get special emphasize hence people always love to go to the products details pages which are visually attractive and neatly presented. The product details page should arrange the merchandise images, description, prices and attribute selection options etc. very neatly and in a way in order that customers will find information easily. In case your product details page design and arrangement is vivid and attractive, people would love to write something about it. Adding Image zooming, image video and multiple images illustrates the item better and so gives customers an excellent insight regarding the product. When a visitor finds a eye-catchy product details page, it’s very likely that s/he want to add some words there.
Tips 2 – Don’t have the process complicated:
Maintain the Review & Rating feature simple. A complicated process would simply forbid visitors and customers from adding the reviews. If you want the rating feature to get present along with the review option, give you a visual 5 star rating which is often rated making use of the mouse click. Provide you with the negative rating options that could give a bold impression to the visitors they are free to rate it how they feel. For the Review make the email fields optional as people often don’t want their emails to become visible publicly. Offer an option if you should show or hide the e-mail addresses from the published reviews. One issue you need to be particularly careful about is definitely the CAPTCHA. Easy CAPTCHA can easily be broken through the spammers and hard CAPTCHA irritates the true reviewers. Pick one that is challenging to break through the Spamming softwares yet easy for a persons users to read.
Tips 3 – Moderate the Reviews and rating:
Your e-commerce platform should help you administering the review and rating casted by the visitors or customers. You should be able to publish/un-publish the reviews,(even manipulate if you want), control the visibility, control the quantity of reviews per page, reply to a reviewer along with other conventional review & rating moderation features. Should you value what your prospects say about your products, you need to regularly moderate the reviews. Visitors feel frustrated they realize that their reviews are never getting published in your website. Send them thanks a lot emails for that reviews and visiting your website so when reply lrqusd the review, write something that would not merely impress the reviewers but also other visitors.
Tips 4 – Keep the ‘Negative Reviews’ too:
In case your product details page is full of reviews with flattering and praising words & all 5 stars, that would possibly make other visitors doubtful about authenticity of these reviews. If consumers are criticizing these products, it’s your best chance to defend the reason why and let others know it. Take the chance to confront the negative reviews with satisfying answers and set them among the other reviews.
Tips 5 – Reviewing Competition:
What about announcing just a little gift, free coupon or discount for that premier reviewers? Yes, that will definitely encourage visitors and customers explore your products and write something about them. A $5 coupon code, 5% discount or free gift wrapping would inspire lot more visitors and customers to publish some lines for your products.
Present your products or services more visually as well as in richly designed format, offer some benefits for writing reviews, create the process easy and moderate regularly to get additional reviews.