Most of us in the wholesale and retail fashion industry see those waves in our product sales charts with the summer usually being in the valley. Well the following is something flying under the radar which you don’t wish to tell your competition about. Wholesale hats are picking up steam this summer and also have been on a steady rise.
In the wholesale business we see trends developing because retailers nationwide start increasing orders in some accessories. This can be a fad or it could be a trend and trends are important to us since they are long lasting. Fads are a flash within the pan-usually good for one season-but trends develop with small movements that can come together for wide acceptance and rise and fall over a long time, often a decade.
Well bulk order hats are most often undergoing this trend development. 36 months ago cowboy hats was a fashion statement and designed to a frenzy level. They’ve revisit earth a bit, but they are still a very good item with more wholesale cowboy hats shipping than any other hat category.
Next over the last few seasons the runways showed models wearing much more hats. From the spring preview shows for 2008, it became such a statement that just about any fashion reporter had to notice and comment on it.
Hollywood and also the music world will also be within the act with celebrities and performers more than ever decked outside in hats-far more than we saw two years ago. They make an enormous impression on the young who are following the kind of the stars.
Fashion magazines are giving hats more coverage also-sometimes a full page on specific hats likes fedoras. Even ads are onboard with models wearing hats.
All this is building into something far greater than a summer fad. A trend is building which could maintain for the next several years. So now is the time to begin staking your ground as the “hat place” in the area and summer is enough time to begin because hats peak in summer to help fill out the valley on your own sales chart.
Maybe hats are new to you so you need to know which wholesale hats to get. Let’s begin with the wholesale hats which are near the top of their game at this time. This summer nothing beats wide brims and cowboy hats. Those two hat categories will account for longer than 60% of the casual hat business. Thank Ralph Lauren for promoting gorgeous wide brim hats on the spring runways. Five inch rims are good, but super-widebrims (6 inches or more) would be the statement fashion magazines are hyping and also the Kentucky Derby saw oodles of them gracing the celebrities. These hats flatter a look so much, women almost forget about the sun protection the hats provide. Natural is better, but colors are far too good to disregard-especially white, ivory, and black.
Now for that American icon-the cowboy hat. Don’t write the obituary on these super-cool hats that add character and individualism to some look with all the simple addition of the hat. Natural or distressed straws in shapeable cowboy hats with rolled brims do best. The amount of celebrities have we seen in that look? Celebrities actually kicked off the cowboy hat craze with Britney and J-Lo turning up in straw rolled brims and after that everyone were required to have one. All the different cowboy hats has so many options there is something jbocge everyone, but young adults are the biggest market. Don’t concern yourself with cowboy hats. These are such as the pink bunny which simply keeps going and going.
For shops catering to adolescents, fedoras and newsboys certainly are a must. Not a lot of sun protection here-but a ton of personality. Fedoras and newsboys are celebrity favorites with TV and magazines giving them gobs of exposure. Wholesale hats shipping this coming year include plenty of newsboys in the summertime bright colors of yellow, orange, and apple green. Basics like white and black are also good in addition to patterns of pinstripes and polka dots. Fedoras are a little bit more toned down with white, brown, and black the most effective.
Other casual hats will also be good like kettle shapes with the upturned brim and people Gone-with-the-Wind looks in braid-and-sewn straw, but the four key hats we dedicated to catch 75% or more of wholesale hats which can be selling so pay attention to them first. Please keep this, well…below your hat…so that all our competition doesn’t really know what we’re up to.